UNFPA, the United Nations Population Fund is supporting Communication for Development Foundation Uganda (CDFU) and Reach A Hand Uganda (RAHU) to implement a multi-media campaign on sexual and reproductive health. The multimedia campaign contributes to various programmatic efforts under the UNFPA/Government of Uganda 8th Country Programme to deliver integrated sexual and reproductive health services by identifying key audience groups and developing messages to inspire them to take required action(s). The nationwide campaign has as its key beneficiaries young people (10-24) as well as women of reproductive age (18-45) and their partners. The campaign utilizes  a multi-channel approach to increase access to and utilization of reproductive  health services as well as contribute to efforts to end teenage pregnancy, child marriage and Gender Based violence by engaging communities in dialogue aimed at addressing factors that lead to exploitation of women and girls. It comprises a combination of interpersonal communication, community mobilization approaches, IEC/print materials, mass media and online media.