As part of its Communication and Advocacy Strategy (2021-2025) in support of the 9th Government of Uganda/UNFPA country programme, UNFPA will continue to implement the Live Your Dream campaign, with updated messages to reflect the current context around sexual and reproductive health and rights.
In addition, UNFPA will specifically develop messaging to support implementation of the Advancing Sexual and Reproductive Health and Rights (ANSWER) programme to improve SRHR/GBV outcomes in the most affected sub-regions of West Nile Region (WNR) and Acholi.Live Your Dream is UNFPA’s signature campaign, meant to inspire action towards a better life for young people and women and promote the well-being of the entire family.
UNFPA seeks to engage the services of a creative firm to refresh and update campaign messaging making it relevant to the needs of the beneficiaries, and reflecting the current context including the challenges brought on by COVID-19. The firm will also support development of messages for young people with disabilities and refugees to support implementation of the ANSWER programme.
The detailed Terms of reference for this assignment are attached.